Awesome Grooming in Ascot!
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International Certified Master Groomer
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Tel: 01344 291465 ~ Mob: 07767 341424

... simply great grooming ...


Alma Road Veterinary Hospital


Katie Rourke Dowding has strong views on The Business Of Grooming.

Many groomers sell themselves short when constructing their price lists. New groomers tend to price their work by ringing the local competition and then trying to undercut them. These practises are doomed to failure from the start.

The Hourly Rate Calculator

Limited Introductory Price: £9.99 (Will be going up on 1st Dec)

The HRC is a digital download
and was written in Microsoft Excel
It will, however, also work in this free version of Open Office

The Hourly Rate Calculator

(Based on Jackie Grimmett's Original Formula)

The hourly rate calculator is a spreadsheet that takes all the aggravation out of working out what your prices need to be.

It is pre-populated with figures from other groomers gathered during the seminars - you need to replace these figures with your own, guesstimating if you don't know the real answer.

Whilst guesstimating, err on the side of slightly too expensive rather than slightly too cheap. Interest rates are set to rise and everything you need to buy to run your business will rise too. Protect yourself against this inevitable eventuality.

The HRC File is password protected - you will be emailed the password when you make payment. Please note that this part is a manual procedure and if you buy it at 2am, don't expect an email containing the password from me before 6am!!

When you make payment the file will automatically download to your computer. It is therefore strongly advised that you pay for it on the computer you're going to use it on, be that a Mac or a PC. Please check you downloads folder after you've paid.

You need Microsoft Excel or Open Office to run it on. It will run on an iPad with Excel on it, but it might be mighty fiddly to use...

This spreadsheet is probably NOT going to work on your mobile phone. I'm still working on that version.


    The Seminar

    In a fairly blunt and brutal seminar
    (scattered with subtle humour and brilliantly illustrated by Susan Owen)
    candiates will learn how to

    • Set realistic prices to achieve realistic income
    • Increase prices and how to inform their clients
    • The importance of grooming Intervals/frequency
    • How to lock in customer loyalty
    • Keep their clients updated

    In the fun practical afternoon session,
    candidates will learn how to save money
    and create a USP by making their own:

      • Bows
      • Bandanas
      • Flowers
      • Feather Extension


    Upcoming Seminars


If you wish to run a seminar please contact Katie on either of the telephone numbers above or mail her here


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"A good groom is never cheap and a cheap groom is never good" ~ Jackie Grimmett